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Four-Square


Photo Credit: pexels.com Juan Pablo Serrano Arenas

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Four-square is a technique that car dealerships use to encourage potential buyers to focus on payments instead of price of vehicle, trade-in allowance, and interest rate.
The customer will be presented with a piece of paper with a grid composed of squares for trade in and price of the new vehicle on the top half with squares for down payment and monthly payment on the bottom half.
The section in beige in the table below is what the salesperson will try to present to the prospective buyer:

My Commentary
Interest RateNumber Of PaymentsThis Row Won't Actually Be Included!!!
Trade InNew Car PriceDealer Wants You To Ignore This Row!!!
Down PaymentMonthly PaymentDealer Wants You To Focus On This Row!!!

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